I would first suggest priming the area. Start by shaving and exfoliating and just like your face, make sure to moisturize.
The skin on your face is a lot thinner than other areas of your body. A cream based foundation is your best bet. Although there are products on the market that read "Face and Body", I would probably stick with a studio product which tends to hold fuller coverage or a foundation meant specifically for the body.
Some products that are worth a try are Sally Hansen Airbrush Leg Makeup. This line offers a lotion, an aerosol and a shimmer spray. The transfer is very minimal and lasts all day. This product is easy to find at most drugstores and retails for about $10.
For something heavier, I would use the infamous Dermablend. I suggest this product to dancers because of its durability. Dermablend is also known as the number one foundation to cover tattoos. I don't know that the product is marketed as "waterproof" however, I do know that it'll last throughout an entire routine or show and is great for performers.
Lastly, finish with a powder to set the foundation.
FUN TIP: put a line of shimmer down the front of your leg to make them look longer!!
Enjoy!
-R
***UPDATE***
Just read an awesome Cosmo article on a new leg/ body glow product that celebs and makeup artists alike are going nuts for. Its called Red Carpet Kolour or RCK, created by makeup artist Joanna Schlip.
The article describes the product to be a fragrance free lotion that is applied directly to the skin, without any kind of primer lotion. Theres a load of skin-benefiting ingredients and an SPF. It said to be long lasting and comes is three shades. Red Carpet Kolour retails for $50 for a 5.5 ounce bottle.
Tootles!
-R
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